The Worst Decisions: The 3 & 3 Trend of Generational Wealth

What percentage of wealth lasts at least 3 generations? Have a number? Keep that in mind and read on:

A short list of worst decisions ever made:

  • Mars Candy, maker of M&Ms, didn’t see the profit of showcasing their candy in the movie E.T. Meanwhile, Hershey jumped at the chance. Hershey’s Reese’s Pieces candy sales jumped – 65 percent – the month E.T was released.
  • In 1962, Dick Rowe, an executive at Decca Records, thought guitar groups were no longer popular. He passed on signing The Beatles. It’s estimated that the band earned $38.5 million by the end of the summer of 1967. Oops.
  • Our favorite: 12 publishing firms rejected J.K. Rowling’s Harry Potter!

Poor decisions lead to lost financial opportunities… on the average, only 3 percent of wealth survives 3 generations!

Your legacy can be lost due to the poor decisions of your children and grandchildren.

Protect your legacy against bad decisions.

Even more, pass on your legacy with “incentives” for making good decisions! It’s easier than you think. 

We’re here to show you how, starting with our free financial report: